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Donor category defined in the Fundraising tab

This article explains how Access Charity CRM determines and assigns donor roles when the Update Donor Statistics process is run.

Written by Cristiana Ghinea

While running the Update Donor Statistics command, Access Charity CRM will assign a role based on a set of criteria.

These checks are performed in order and the first valid check will assign a role to the contact in question. These checks are:

  1. If the contact record is a prospect they are automatically marked as 'Major' unless the prospect status is marked otherwise within the ProspectStatus lookup.

  2. If a contact has no donations at all, and are either marked as deceased or older than the date defined by the LapsedDonorThreshold library definition, they are marked as 'Non Donor'.

  3. If a contact has not donated again within a certain amount of time, defined by the LapsedDonorThreshold library definition, then they are marked as 'Lapsed'.

  4. If a contact has not donated at all, but the time specified by the LapsedDonorThreshold library definition has not yet passed, they are marked as 'Acquisition'.

  5. If a contact has donated and meets the monetary threshold defined by the MajorDonorThreshold library definition, they will be marked as 'Major'.

  6. If a contact has only donated once or twice, they are marked as 'Activation'.

  7. If a contact has donated more than two times, they are marked as 'Repeat'.

  8. Otherwise, the field will be left blank, however there should never be a circumstance where this happens.

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